Concept work for the Wildfang brand.
OWN IT is a web marketing and social campaign targeting those who are 'owning it' both in work and in life,while also playing on the 'gotta have it' meaning of the phrase.
"Finally, a suit as smart as you are."
Fresh, fitted, and sharp as a tack. The best part is that after you crush your 9-5, this look can go straight to happy hour for that drink you deserve.
#OWNIT
"Don't be the last one to get your sh*t together."
I know you are staring at my fanny pack. I don't blame you. I was once just like you, thinking 'can I pull that off?' Well, the short answer is yes. It's the perfect size for all of my must haves, has compartments to keep things organized, looks rad, and replaces the bulky wallet I kept sitting on and that purse I kept forgetting.
Basically, we are tied at the hip.
#OWNIT
"Wear your heart on your sleeveless."
Tomboy is more than a word--it is a lifestyle and identity. Make them look. Make them jealous.
Make them get their own.
#OWNIT