Campaign concept for Rainier Beer

When it Rains, We Pour

Concept: It is no secret that the Pacific Northwest can be a wet place to call home. This campaign embraces the rainy culture and is a fun play on words inspired by the common phrase 'when it rains, it pours'. 

Strategy: This marketing campaign would be featured on billboards around Seattle. Images would include a group of friends drinking in the rain on their front porch or campsite.